Film Ident Research

For my film ident research I must first know the difference between a distributing movie studio and a film production company. The difference is that a distributing film studio is a company or person responsible for the advertising and marketing of the film. They are also responsible for setting the date of the film release, whereas, a film production company handles budgeting, scripting, scheduling, the supply of talent and resources, post-production, production and organisation of staff.

Next I must deconstruct movie studio idents, the most famous ident I have chosen is:

I think that the studio chose this name and image together because they matched well, the Universal studios ident is an image of the earth and the space around it, essentially meaning the universe, so the two would fit together and make sense. Another reason could be that the studio would be very popular around the world. Whenever a film is from universal studios the ident is usually on for 21 seconds and it is accompanied by dramatic music that has an abrupt ending as the ident fades.I think this ident is successful because there are many big film associated with universal, such as, Jurassic park, billy Madison and dragonheart.

Another ident I've decided to decided to deconstruct is:

Orion is a smaller studio than universal but it still has some big movies on its film list. This studio chose this image because it is one that most people will know about because it is an image of orions belt in space, which is visible from earth. The name was also chosen along with it. The orion ident is usually on screen for 18 seconds and is accompanied by a building soundtrack that reaches a crescendo as the ident fades. The soundtrack the accompanies this very well because it fits the ident as its running. This ident isn't as well known as universal but the films it has on it's list are quite popular. These most popular and well known film in the list is the silence of the lambs. The thing that stands out the most in this ident is the logo of course, but the colour of the background helps it stand out because its so dark and the logo is much more bold and bright.

While constructing my own ident I will need to consider how attractive it must be to the audience I'm trying to reach, I must make sure that the ident and the ident name I choose must fit well together like Orion and Universal do. I must also make my ident stand out by choosing the right colours, choosing bright colours can make it stand out but like Orion I would want to use dark colours for the background and brighter colours for the actual name to make it stand out.