Our film had to be planned before we could start shooting it, we had to look into things like classification and our target audience. The following is what we decided on.
The BBFC film classification for our film is 12, we chose this because our film does not contain any swearing or severe violence, however it does contain scenes that some viewers may find disturbing. Our target audience for our film would be mostly white males aged 12 - 25. Below is a link to the BBFC site explaining in more detail the film rating 12.
For our film we had to come up with someone who would fit our target audience, this was our T.A.P. (Target Audience Profile). It would contain information about their age, name, likes and what they do for a living. Below is ours.
This is Sam, he is a nineteen year old white male. He enjoys films such as Casino Royale, Inception, Donnie Darko and Taken. He has currently applied to Leeds University to do a media course. He lives in his family home and spends most of his time playing Skyrim. He has accounts on both Facebook and Twitter in which he uses on a regular basis. He loves going to film festivals with friends. His preferred music taste is Indie.
The reason we have chosen to target our film at this particular audience is because it has proven to be popular among the certain age, for example,
In these screen grabs of the dark knight, which is classified as a thriller, the most popular age range viewing it is 15 - 24, which is very similar to our target age. Also it shows that it is viewed mostly by males, instead of females.
This screen grab comes from Pearl and Dean, where information like this can be found about any film.
Thank you.
