TAP (Target Audience Profile

TAP (Target audience profile)

A target audience is who we expect to watch our film and who we target it at. This is who we are planning to target our film at:
Our film rating will be 12, this is because we don't have any swearing or severe violence in our film but we do have threatening thoughts being voiced and slight violence. The age we are targeting is from 12-25 and the majority will be white males.

There are specific ways to measure class, our class rating is E/D. Our film will be viewed on places such as, youtube or at a shorts festival, this is because it is not professionally made and we don't have a budget to put it on any bigger screen. Audiences could find out about our film from social networking such as facebook and twitter since we also don't have the budget to do big advertising.

Here is a link to the BBFC, there is a list of classifications on the left that will explain more about the ages:
Link to BBFC

Our typical target audience member
This is Sam; he is a 19-year-old white male. He enjoys films such as Casino Royale, Inception, Donnie Darko and Taken. He has currently applied to Leeds University to do a media course. He lives in his family home and spends most of his time playing Skyrim. He has accounts on both Facebook and Twitter in which he uses on a regular basis. He loves going to film festivals with friends. His preferred music taste is Indie.

Current Thriller Target Audiences

This is an action thriller that has a similar target audience to ours, as you can see most of the viewers are male and are aged between 15-24.

These screen grabs are from 

Pearl and Dean

This is also a similar movie with our target audience, it is action, thriller and crime and once again the main viewers are males aged 15-24.

However our target audience slightly differentiates in comparison to these thrillers as we have discussed and considered our class to be of ‘D/E’ origin whereas theirs has seemed to be most popular with people of class C1.